AI-driven video company Snipitz to deliver innovative viewing experience for fans during sports broadcasts

Sports fans are being introduced to multiple uses of artificial intelligence as they tune in to watch their favorite players and teams.

Video-assisted technology helps referees make calls. Thousands of cameras were tracking the action across multiple stadiums during last year's World Cup. Teams across all the major U.S. professional sporting leagues rely on algorithms to gather data points on ticket sales. And motion sensors are attached to balls and hockey pucks.

But one thing that has mostly remained the same is how sports fans consume live sporting events. 

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