Alpine Chintz is Charming its Way Into Ski Chalet Design

The alpine luxury aesthetic has been whitewashed with bleached timbers, disciplined schemes in varying shades of snow, and bouclé furniture that politely receded into the background – all designed to quiet the senses after a day on the slopes. It was a look that mirrored the landscape outside: serene and elemental. But something more decorative is carving fresh tracks. A new generation of designers is embracing pattern, color and ornament at altitude, with chintz leading the mountain-maximalist charge refreshingly off-piste.

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For decades, chintz ha...