Anastasia Soare embodies many things—charm, class, precision—but what many of her fans don’t know is that there’s more to her than good brows and sophistication. She shares truth in a way that’s tender and makes you want to lean in. Her boldness never comes off as brash. You can almost sense the obstacles she’s encountered by peering into her eyes, and her face holds a story of its own–complemented by a pleasing palette of peach hues–that suggests beauty is more than makeup.
Soare, Founder & CEO of Anastasia Beverly Hills, moved to Los Angeles from Romania at the age of 31. Struggling to learn English, she managed to forge her beauty empire from the ground up. Now, 36 years later, the 67-year-old is sitting on a billion-dollar business crafted from highbrow hustle—elegance built on grit.
Her striking determination was a learned behavior from her childh...

2 months ago
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