Costco CEO vows $1.50 hot dog price will not change despite rising costs

A rare public moment put Costco’s most iconic loss leader back in focus as its CEO reaffirmed a decades-long pricing promise.

BRICK, NJ – Good news, New Jersey hot dog fans. While the price of everything in the Garden State is on the rise from fuel to electricity to property taxes to insurance premiums, one thing isn’t increasing or shrinkflating.

Costco CEO Ron Vachris did the “CEO eats his o...