Crumbl Donuts: When They’re Coming, Testing Updates, and What to Expect

If you’ve been tracking the buzz around Crumbl Cookies’ next big move, here’s the confirmation you’ve been waiting for: the dessert chain is officially testing donuts.

On Jan. 12, a Crumbl spokesperson told People Magazine the company is “excited to be testing donuts as part of the ongoing product innovation process.”

Before you start planning your next Crumbl run with donuts in mind, though, the company is making one thing clear — this is far from a launch announcement.

What Crumbl Is Actually Saying

The spokesperson emphasized the concept remains in early development, stating, “As with many ideas, this testing is still in its early stages, and there are no immediate plans to launch. Any potential rollout would be quite some time away and would depend on extensive testing, customer feedback, and operational considerations. Our focus remains on thoughtfully innovating while ensuring any new offering meets the experience and quality standards our customers expect from Crumbl.”