With concerns about the erosion of ad dollars from AM/FM caused by social media and streaming music, radio operators have an opportunity to return the favor, as new research shows that podcasts are reshaping media consumption with brand opportunities in tow. - Homepage
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- Data Shows Podcasts Displacing Social Scrolling, Streaming
Data Shows Podcasts Displacing Social Scrolling, Streaming
2 weeks ago
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With concerns about the erosion of ad dollars from AM/FM caused by social media and streaming music, radio operators have an opportunity to return the favor, as new research shows that podcasts are reshaping media consumption with brand opportunities in tow. Related
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