Exclusive: Amazon quietly hiked prices on Echo, Fire TV, Kindle, and eero overnight to offset ‘significant increases’ in memory costs

Amazon has raised prices for several of its first-party devices, including its Echo smart speakers and Fire TV line, making it the latest big tech company to increase consumer costs as memory chip shortages pressure several industries.

The company overnight raised prices across its hardware product line, according to a review by Fortune. This includes raising the cost of its base Echo Dot from $49.99 to $79.99 and its Echo Show 11 from $219.99 to $249.99. It also raised its 16-gigabyte Kindle from $109.99 to $149.99 and its 16-gigabyte Kindle Paperwhite from $159.99 to $199.99.

Its Fire TV Stick HD model increased from $34.99 to $39.99, and its Fire TV Stick 4K Max went from $59.99 to $84.99. The Amazon eero 7 wireless mesh networking system increased from $349.99 to $399.99, and the eero Pro 7 rose from $699.99 to $799.99. Notably, Amazon did not increase prices for its Ring products. The website Pocket-lint earlier reported on the Fire TV increases.

An Amazon spokeswoman, who confirmed the price increases, said in a statement that the consumer electronics industry is “facing significant increases in memory and storage component costs. After absorbing these increases for as long as we could, we recently adjusted pricing across our product lines.”