From $3M Suites to Star-Studded Parties: How VIPs Spent the Super Bowl

The Super Bowl is the annual league championship of the National Football League, and in 2026 it was also the stage for one of the most star-studded luxury weekends of the year, where the world’s wealthiest came not just to watch football, but to see and be seen.

From the moment private jets began landing at San Francisco and San José airports – carrying tech chiefs like YouTube CEO Neal Mohan, Apple leadership and even Formula 1 champion Lewis Hamilton – the weekend signaled access as the ultimate currency. On the field and in skyboxes, a constellation of famous faces underscored that allure: rap mogul Jay-Z with daughter Blue Ivy, Hollywood heavyweights Jon Bon Jovi and Chris Pratt participating in pre-game ...