How Always & Secret Are Keeping Festival-Goers Refreshed All Weekend Long

4 days ago 9

Festival season is finally upon us, which means outfits are loading, playlists are peaking, and attendees’ calendars are booking up fast — and not just with artist set times. Everything from pre-fest brunches to concert after-parties are already in the works, and for a special subset of Indio, California-bound music fans, this year’s festivities are feeling particularly fresh.

Always and Secret are teaming up to provide this weekend’s festival-goers with plenty of opportunities to reset, recharge, and feel their best heading into the big weekend. Count on sunset dinners soundtracked by buzzy DJs, GRWM-themed pre-parties with hair styling sessions, and an on-site activation thoughtfully inspired by what women themselves say they’re missing at festivals. Ahead, see what Always and Secret have planned to keep music-lovers feeling their best all weekend long.