How Elon Musk sold a $1.77 trillion dream—and what other CEOs can learn from the SpaceX IPO

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Good morning. It’s SpaceX IPO day! Hooray? Odds are high that investors will clamor for some of the $75 billion worth of shares, a small sliver of equity that puts the market cap of Elon Musk’s aerospace and satellite company at an eye-watering $1.77 trillion. Never mind that Morningstar says it’s being optimistic in valuing the stock at $63, or 53% below that IPO price. BlackRock alone has reportedly put in a $5 billion order to get a piece of this money-losing operation that has ambitions to, among other things, put a million people on Mars.

What can leaders learn from this sci-fi thriller that they can adapt int...