How Shopify is bringing agentic AI to enterprise commerce

Shopify is enhancing core enterprise commerce workflows with agentic AI, automating operations while expanding sales channels.

The adoption of generative AI in commerce has largely centred on customer support chatbots and basic content generation. Shopify’s Winter ‘26 Edition, titled Renaissance, pushes this technology toward agentic commerce where AI systems actively manage workflows, configure infrastructure, and distribute products into third-party ecosystems.

Modernising commerce with the agentic AI storefront

The most distinct architectural adjustment is the introduction of ‘Agentic Storefronts’. Traditionally, merchants drive traffic to a proprietary domain to secure a conversion. Shopify’s new model allows products to surface directly within AI-driven conversations on platforms such as ChatGPT, Perplexity, and Microsoft Copilot.

For CDOs, this fragmentation of the customer journey requires a change in channel strategy. Rather than complex integrations for each external platform, products configured in the admin become discoverable by these agents immediately. The transaction occurs within the conversation, with attribution data flowing back to the central admin. T...