How Small Businesses Can Do Better Together Than Apart With Coopetition

You already sense it. The game has tilted toward collaboration as the new face of competition. A small business competing in isolation is like an individual bringing a knife to a gunfight, especially when big corporations have tanks and missiles.

In market after market, firms that once fought for inches now build lanes together, then race in them. The giants signpost the shift. Apple and Samsung are dueling for smartphone sales, while Samsung’s component arm supplies the OLED displays that make iPhones glow. This summer, they even expanded their partnership, and Samsung now supplies chips from a Texas factory for Apple’s iPhones. Apple and Google wrestle for mobile mindshare, yet Google pays Apple billions each year to be the default search engine on iPhone. The rivals compete in devices and services, while cooperating where both gain reach and revenue.

Automakers offer another lesson. Ford and General Motors joi...