Inside Alex Cooper's "Unwell Forever" Pop-Up To Launch Unwell Energy Drinks

Unwell Beverages

Alex Cooper’s beverage empire is growing, and her latest sip is guaranteed to give you just the jolt you need. The podcasting mogul is treating fans to a first taste of her new Unwell Energy drinks at a pop-up in New York City on Dec. 13 and 14. Cooper gave Elite Daily all the tea on the inspiration behind this new beverage line.

The cheekily named “Unwell Forever” pop-up leans into retro vibes, with five themed rooms, including a vintage airport lounge and a disco dance floor. Customers can also shop exclusive limited-edition Unwell merch — plus enter giveaways and get freebies. The star of the show at the SoHo pop-up is Unwell Energy, the newly unveiled extension of Cooper’s Unwell Hydration.

“Unwell Energy gives you that much-needed boost and tastes great, without any artificial flavors or sweeteners,” Cooper says, noting it’s great for recovery ...