1 month ago
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Since taking office in 2025, San Francisco Mayor Daniel Lurie has been on a mission to shake the city out of a post-pandemic economic slump.
A political outsider, Lurie was previously best known as an heir to the Levi Strauss family fortune and a philanthropist focused on poverty-fighting initiatives.
Now, Lurie has leveraged his connections across industries to boost the city’s reputation and economy following a slow recovery. Years after the pandemic, San Francisco’s downtown is still struggling with a high vacancy rate and facing long-term issues with open-air drug markets and homelessness.
Lurie has been a vocal advocate of change in the city and has long championed bringing new business to the city. As chairman of the city’s host committee in 2013, Lurie persuaded the NFL to host the Super Bowl in the Bay Area when Levi’s Stadium in Santa Clara was still under construction. Now, as the city’s leader, Lurie is hoping lightning strikes twice.
As football fans get ready to descend for Sunday’s Super Bowl LX, the entire Bay Area is preparing for a major economic windfall. San Francisco is expected to be the hub of tourism traffic, giving Lurie the opportunity to offer sports fans a taste of what to expect when the FIFA World Cup follows this summer. He’s hoping it advertises all the progress being made under his back-to-business approach.
English (US) ·