Multiday events, partnerships drive Horseshoe Arena's success

MIDLAND, Texas (KMID/KPEJ) - In the past year, the Midland Horseshoe Arena hosted more than 200 events with a total of 475 event days. During that time period, the arena saw more than 200,000 attendees. "The Horseshoe has become a destination that truly benefits our community," Horseshoe Director Steven Garcia said. "We're seeing more events, [...]