NBA Christmas viewership hits 15-year high with 47M viewers. And social media numbers set records

NEW YORK (AP) — The NBA saw its best Christmas Day viewership numbers in 15 years, the league announced Wednesday. More than 47 million people in the U.S. watched at least some of the five-game slate on ABC and ESPN, which represents a 45% increase over last year. And there was an average of 5.5 [...]