NIL Store LIVE! heading to Purdue for big week of games

WEST LAFAYETTE, Ind. (WISH)– Purdue fans can get merchandise of their favorite Boilermakers men’s and women’s basketball players this week at NIL Store LIVE! near Mackey Arena.

The live trailer will be stationed at the Birck Boilermaker Golf Complex, located near Mackey Arena. The trailer will print customized gear live and will also host watch parties for Purdue’s basketball games, including matchups against No. 1 Michigan on Tuesday and in-state rival Indiana on Friday.

There will also be a pop up inside Mackey Arena for both of the men’s basketball games and the women’s basketball game against Iowa on Thursday where fans get get gear of their favorite players, as well as a customized “hat bar.”

When fans purchase gear from the NIL Store, the athletes earn some of the royalties from the purchase.

Purdue has been one of the leading drivers of the NIL Store, consistently ranking among the top teams in sales. Also, Braden Smith was the leading male athlete during the holiday season.