Olivia Jade Talks New O.Piccola Bronze Balm Stick & Festival Staples

Photo: Devon Trunk; brands

Ever since 2014, fans of Olivia Jade Giannulli have been able to get ready with her by watching the social media star’s many beauty and lifestyle YouTube videos. Now, more than a decade (and 1.8 million YT followers) later, she’s bringing her makeup game straight to her audience’s vanities with the launch of o.piccola, her new beauty brand.

The label’s name is two-fold: O for Olivia; piccola, Italian for “little” — as in “a little goes a long way,” a reference to the 26-year-old’s personal beauty philosophy.

If you’ve been paying attention to Giannulli’s recent GRWMs, you may’ve noticed she’s been sneaking a dewy, dual-ended bronzer and highlighter stick into her routine for months; that hidden item has always been the entrepreneur’s first o.piccola product: the Bronze & Glow Balm. Available onlin...