Ryan Reynolds Morphing Into a Control Freak Like Tom Cruise: ‘It’s Ryan’s Way or the Highway’

Ryan Reynolds is one of Hollywood’s biggest heavyweights these days, as sources exclusively tell In Touch his increasingly controlling nature is comparable to that of notorious show business tyrant Tom Cruise, especially when it comes to the zany marketing and release of his magnum opus blockbuster Deadpool & Wolverine.

“Now that Ryan owns a full-fledged multi-media marketing company that he’s very proud of and that does good work, he can ask for a ton of power on his movie campaigns and can bring his own company’s full strength to the table when it comes to actually getting the word out about a movie,” the insider says. 

The Deadpool star, 47, founded Maximum Effort Productions alongside business partner George Dewey in 2018. Since then, the company, which is named after his character’s catchphrase, has collaborated on the marketing and production for the first two Deadpool films using uniquely-creative, low-budget ad ideas to promote the movies. Now, The Proposal actor is kicking his efforts into overdrive to promote the most recent installment of the Marvel franchise.