Super Bowl ads go for silliness, tears and nostalgia as Americans reel from ‘collective trauma’ of recent upheaval — ‘Everybody is stressed out’

At a difficult time for America, Super Bowl advertisers ask viewers to take care of themselves and others — and maybe even crack a smile.

Ring shows how neighbors can use their doorbell cameras to find lost pets. A Budweiser Clydesdale protects a bald eagle chick from the rain. Novartis touts a blood test that can detect prostate cancer. Toyota reminds viewers to wear their seatbelts.

Mister Rogers is invoked twice: Lady Gaga sings his classic “Won’t You Be My Neighbor?” in a tearjerker for Rocket Companies while the National Football League uses “You Are Special” to promote its work with youth sports organizations.

America is uneasy. U.S. consumer confidence fell to its lowest level since 2014 in January. The killings of two protesters by federal officers in Minneapolis last month led to  Read Entire Article