Tensions rise in Jersey City as World Cup sponsorship sparks values debate

Op-Ed: When Sponsorship Clashes with Values — Jersey City, Goya, and the World Cup

by Gus Penaranda

Jersey City, NJ – This June, as the world turns its attention to New Jersey for one of the most globally celebrated sporting events, Jersey City is preparing to welcome fans, cultures, and corporations alike. Among those welcomed into the spotlight is Goya Foods, a brand that has secured visibility through “Flag City” activations tied to t...