The Five Womenswear Brands We’re Watching in 2026

Keeping up with such can be a struggle, even for the most tapped-in enthusiast, and it hardly allows time to form your own opinion. By the time you have, there’s a new thing to be ogling over.

That said, when it comes to labels to have your eye on, there are a few that shouldn’t be dismissed. We’ve listed our favorite below, from covetable knitwear brands to decades-old labels that are back on the up, to help ease the ongoing task of staying in the know. 

Soft Goat

©Soft Goat / Selfridges

Anyone looking to update their knitwear collection s...