The Rise of Bespoke Lake Luxury: Inside the XStar & All-New X24

There’s a shift happening on the water. Across iconic destinations like Lake Tahoe, Coeur d’Alene, and the Ozarks, luxury is no longer reserved for the shoreline. It now extends to the boat waiting at the dock. Modern lake culture has evolved into a world of curated design, elevated amenities, and personalized ownership experiences. And at the center of it is MasterCraft.

Lake days are no longer one-size-fits-all. That’s why MasterCraft started to flip the script on how a boat should not only look, but how the experience should feel. That shift starts with their newest models. The all-new X24 stands as a symbol of high-end craftsmanship—a boat shaped not just for riding, but for living well. The XStar family carries ...