3 days ago
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What if you threw a party and only 125 million came?
This year’s Super Bowl pits two low-wattage teams in a rematch from 11 years ago. It won’t come as a shock if this year’s broadcast, on NBC, sees a drop from last year’s record ratings.
The good news for all involved: Last year’s game attracted nearly 128 million TV viewers, the most-watched program in US history. No other telecast garnered even half that audience in 2025. Anything less than a catastrophic drop would likely mean this year’s Super Bowl still draws twice the audience of any other live US television program in 2026.
What is it about the National Football League’s championship that allows it to defy gravity and remain the one piece of American television that everyone watches? In a word, it’s scarcity. The NFL has perfected the art of giving people what they want — but not too much of it. And there are three distinct audiences that turn on the big game to get something they can’t get anywhere else on TV.
The primary audience is, of course, a nation’s worth of football fanatics: Read Entire Article
English (US) ·