The Trump family’s crypto portfolio is getting battered with the rest of the industry—but Melania’s memecoin has fared surprisingly well

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The crypto wipeout that vaporized $1 trillion in market value over the past three months has afflicted all corners of the industry—including the numerous crypto ventures tied to President Donald Trump’s family. But while the family’s portfolio is down across the board, some assets have been hit harder than others.

Since Oct. 10, when the crypto market witnessed what’s since been dubbed the “flash crash,” the worst-performing crypto asset tied to the Trump family has been American Bitcoin’s stock. The Bitcoin mining and holding firm—which is backed by the president’s two sons, Eric and Donald Jr.—has plunged more than the world’s largest cryptocurrency and tanked about 80%. Its market capitalization is just over $1 billion. That’s a far cry from its height of nearly $8.5 billion when the company first went public in September. 

The best-performing Trump-tied crypto asset after the digital assets market cratered in October is the first lady’s memecoin, $MELANIA. The token is down only 27% and experienced a boost prior to the release of Melania Trump’s documentary in late January. Still, the cryptocurrency is down more than 98% from when it launched one day before President Trump’s inauguration last year.

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