These Fast-Food Chains Are Losing Customers Fastest, Data Shows

Traditional fast food spots continue to struggle as Americans turn away from once-popular chains for a combination of reasons. Once seen as an affordable option, diners are finding it increasingly difficult to justify spending a fortune at the drive-through when that same amount of money could get them a decent meal at a sit-down chain. “Consumers want to go out and spend their hard-earned money, and we think we’re taking some wallet share from fast food and fast casual,” Rick Cardenas, CEO of Darden Restaurants, said on an earnings call in June. When you raise prices and lower standards, customers notice: Here are four chains losing customers fast.

Wendy’s