To ease recruiters’ fears of being replaced by AI, Zillow experimented with ‘prompt-a-thons.’ Now the real estate giant has 6 new recruitment tools

Recruiting teams are, in many ways, ground zero for AI disruption. A plethora of tasks historically performed by recruiters can now be performed by AI technology. But…with a world of possibilities at one’s fingertips, it can be difficult to know where to begin.

Real estate tech giant Zillow has launched several AI tools for recruitment since it began experimenting in late 2023. HR Brew recently sat down with Roz Harris, Zillow’s VP of talent acquisition, engagement, and belonging, to discuss how her recruitment team has identified and adopted AI solutions.

Where to begin? In November 2023, Harris’s team started looking into how AI could be used by recruiters.

“We started looking at the possibility of AI. And what we found was, when you look at the role of a recruiter and what they do, about 80% of our jobs were what you would hear in the conferences about the mundane tasks” that AI could replace, she told HR Brew.

To help ease recruiters’ fear of being replaced by AI, Harris and her team experimented with AI with prompt-a-thons.

Zillow already used hackathons to develop consumer-facing features and products; Harris’s team adopted the practice for its internal AI use. For example, prompt-a-thon teams expressed a desire for more coaching on having difficult conversations with hiring managers. They devised a prompt that could be used on Ch...