What LG and NVIDIA’s talks reveal about the future of physical AI

LG is currently engaged in exploratory discussions with NVIDIA concerning physical AI, data centres, and mobility.

Following a meeting in Seoul between LG CEO Ryu Jae-cheol and Madison Huang, Senior Director of Product Marketing for Omniverse and Robotics at NVIDIA, the core operational dependencies required to run complex automated systems are becoming apparent.

While the companies have not formalised investment amounts or timelines, their intersecting hardware and processing priorities highlight the massive capital expenditure required to bring autonomous systems out of simulation.

The densification of compute clusters required for complex machine learning models creates an unavoidable physics problem. NVIDIA’s data centre business generates record revenues, but operating these high-density server racks pushes conventional cooling infrastructure past safe operating limits.

At CES 2026, LG positioned its commercial divisions to supply high-efficiency HVAC and thermal management solutions engineered for AI data centres. As power density explodes in ...