Following a notoriously turbulent year, Wheels Up has revamped its product portfolio in a bid to make access to private aviation simpler than ever and boost its membership numbers.
Offering new options for both members and pay-as-you-go fliers, the newly launched program both improves choice and accessibility (two ongoing gripes in the charter market) and pulls on the rewards-based model typically favored by commercial airlines – a scheme that marks the first of its kind in the private aviation industry.