Why Haute Fragrance Matters More Than Ever, According to Maison Margiela

Perfume may occupy only a small shelf of a luxury maison, but increasingly, it’s becoming the most ambitious canvas for artistry. Maison Margiela’s new Scentsorium Collection is a case in point.

Unveiled on April 1 during its Women’s F/W26 show in Shanghai – the house's first runway show outside of Paris since its founding in 1988 – Maison Margiela unveiled its new haute perfume line, the Scentsorium Collection; a deliberate pivot toward haute perfume, joining stablemates like Armani Beauty and Valentino Beauty.

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