Video podcasts may grab headlines, but audio is far from surrendering its loyal fans. Exclusive listeners still outnumber exclusive watchers nearly two to one, and traditional radio companies continue to rank among the medium's heaviest hitters, per 2025 data. YouTube’s Podcasting Rise Shifts Habits, But Not Audio Loyalty
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Video podcasts may grab headlines, but audio is far from surrendering its loyal fans. Exclusive listeners still outnumber exclusive watchers nearly two to one, and traditional radio companies continue to rank among the medium's heaviest hitters, per 2025 data. Related
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