3 Reasons Diners Are Officially Rejecting the New $12 McDonald’s Burger

When McDonald’s dropped the Big Arch Burger in March, the chain enthusiastically touted it as the “most McDonald’s McDonald’s burger yet.” However, the seriously stacked burger, with two juicy quarter-pound 100% beef patties, layered with three slices of melty white cheddar cheese, crispy and slivered onions, zesty pickles, and crisp lettuce, slathered in Big Arch sauce (“tangy, creamy, with the perfect balance of mustard, pickle and sweet tomato flavors”) served on a big, toasted sesame and poppy seed bun, hasn’t fared as well as the chain hoped.

The Big Arch Barely Boosted Sales, According to a New Report

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