5 Grocery Chains Expanding Budget-Friendly Private Label Items This Year

Grocery store private labels are big business—with groceries more expensive than ever, shoppers are making every effort to save on their bills, and switching from big brand names to “own-brand” just makes sense. Labels like Costco’s Kirkland Signature and Sam’s Club’s Member’s Mark offer top quality at outstanding value, and private-label sales hitting $282.8B in 2025, outselling national brands. “Store brands are outperforming national brands across the U.S., growing faster, expanding share, and delivering record-setting sales results,” said Peggy Davies, President of the Private Label Manufacturers Association. So what can shoppers expect in 2026? Here are five grocery chain private labels expanding this year.

Costco Kirkland Signature

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