Chipotle fans, are you ready for your loyalty to be tested? The international fast-casual Mexican chain's biggest rival is about to get even bigger.
On Aug. 8, Qdoba announced plans for 39 new franchise locations across the United States. The expansion is part of a greater effort to reach a total of 1,500 locations over the next seven years. Currently, Qdoba has over 750 locations across 47 states, Canada, and Puerto Rico. By 2030, that will likely double. For comparison, Chipotle currently has over 3,380 restaurants across 49 states and dozens more in Europe.
Qdoba's regional expansion will take place predominantly in Northeast Pennsylvania with restaurants in Mount Pocono, Stroudsburg, Lebanon, and beyond.
Experienced franchisees plus major operators, including Cafua Management Company and Mountain View Man...