City of Pharr announces 2nd annual Avocado Festival

4 months ago 5

PHARR, Texas (ValleyCentral) — The City of Pharr has announced the return of its Avocado Festival along with Fresh on the Border Week of festivities.

This year will mark the 2nd annual Avocado Festival and 11th annual Fresh on the Border Week, celebrations that showcase the city's history and impact in the produce industry.

The city's Avocado Festival is one of many initatives celebrated during Fresh on the Border Week, the week that recognizes the start of produce season.

According to the city, Pharr is a leading produce crossing point, bringing over 60% of the nation's produce through the Pharr International Bridge.