Deco’s Alex Miranda finds out a new Wynwood pop-up grocery store is actually all socks

Never judge a book by its cover. At a new pop-up in Wynwood, don’t judge a bag of Lay’s potato chips by its packaging — because it might actually be socks! Odd socks. In fact, every single thing you open in OddMart, whether it’s a box of twinkies or a can of Corona, will be, you guessed it, socks. Deco investigates.

Today, my Deco investigation begins with a company called Odd Sox.

Ahmad Akar: “Odd Sox is the coolest, funnest, most comfortable sock brand in the world.”

But it was at their Wynwood pop-up where the case took an unexpected turn.

At first glance, OddMart looks like your average neighborhood store. But after spending several minutes inside, I’ve uncovered something deeply disturbing: Almost nothing in that place is what it claims to be.

Ahmad Akar: “OddMart is a grocery store but instead of food, it’s all socks and accessories.”

At this point, I began to suspect a massive false advertising scheme.

Ahmad Akar: “We have collaborations with over 50 brands. So when you walk in, you’re gonna see a bunch of cereal, chip bags, sodas, but instead of the actual product, it’s just socks.”

Alex: “I’m here with Rachel who is a ‘customer’ and holding a Kool-Aid package of some sort.”

Rache...