Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more

Walt Disney Co. senior executives are discussing how to unify the company’s disparate mobile apps and turn its streaming service into the first stop for all things Disney, a place where users can book park tickets, buy merchandise, play games and watch movies, according to people familiar with the matter. 

Disney’s new CEO, Josh D’Amaro, is attempting to break silos within the company and simplify how customers interact with its brand. The new app would marry Disney+ with mobile platforms such as the Disneyland Resort and Disney Cruise Line Navigator apps into what’s internally being described as a “super app,” said the people, who asked not to be named as the information is private.

The conversations are at an early stage and no concrete steps have been taken toward developing the product, the people said. Still, the ambition has been at the center of internal presentation materials, and is indicative of the potential D’Amaro, sees in evolving the company’s direct-to-consumer business, the people said.

A spokesperson for Disney declined to comment.  

The company has long flirted with the idea of creating a super app for all things Disney or even a membership program akin to Amazon.com Inc.’s Prime service. D’Amaro’s predecessor Bob Iger toyed with the idea for more than a decade, even testing a less...