Entergy Arkansas pledges $100,000 matching funds for college savings accounts

LITTLE ROCK, Ark. – A program from Entergy Arkansas will help families plan and save for higher education goals.

The Kids to College initiative is a my529 savings account program. Entergy has pledged to match up to $100,000 for qualified customers. A my529 savings account is an Arkansas tax-deductible investment savings plan for a child’s future education.

Entergy is fund-matching for families who are a customer, save $50 per account and have an annual income below $52,000 or $60,000 for dual-earner households.

In partnership with the Arkansas Community Action Agencies Association, Entergy representatives said it would help up to 2,000 low and moderate-income Arkansas families establish a child savings account and provide a $50 match. Officials said accounts could be opened with less than $50 initially.