Grog’s Surf Palace Returns: The Legendary Jersey Shore Surf Shop That Helped Build East Coast Surfing Is Back

SHREWSBURY, N.J. — Sometimes the biggest stories happen without anyone noticing. If you grew up at the Jersey Shore in the 70s, 80s, and 90s, then you probably, at one point, wore Grog’s merch. We all did. Sure, Ocean Pacific was cool, but sporting Grog’s merch at school was a sign that you got what growing up at the Jersey Shore meant to all of us.

The beach, the surf, the boardwalk, and fun times.