Here’s Everything We Know About Sydney Sweeney’s New Lingerie Brand SYRN — Sizes, Prices and More!

Sydney Sweeney is officially entering the fashion space — and she’s starting where she says the industry has long fallen short. The Housemaid star is launching a lingerie brand called SYRN (pronounced like “siren”), a line designed to fix the everyday frustrations women experience with bras.

After years of squeezing into uncomfortable wardrobe staples on and off set, Sydney decided it was time to take matters into her own hands. “I was in the 6th grade with DDs. I hated the bra I had to wear,” she shared in a press release. “When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of SYRN.”

That philosophy is baked into the brand’s foundation. SYRN launches with 44 sizes, ranging from 30B to 42DDD, with most styles priced under $100.

Rather than boxing women into a single aesthetic, SYRN is built around four core personas: Comfy, Playful, Romantic and Seductress. Each collection reflects a different mood or side of femininity, something Sydney says feels true to real life.

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