How To Embrace The Toasty Makeup Trend This Winter

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Who says you have to stick to cool tones during the winter? The temperature might be dropping, but that doesn’t mean you have to look like an ice queen. This year, celebrities like Hailey Bieber, Dua Lipa, and more are embracing the toasty makeup trend, which favors sunny brown tones in lieu of frosty blues.

“The toasty makeup trend is all about bringing soft, neutral warmth back into the skin — think bronzy-mauve tones that melt seamlessly into a very hydrated, fresh-looking complexion,” says New York City-based makeup artist Chelsea Gehr, who’s worked with the likes of Laufey and Noah Cyrus. “It’s the perfect way to brighten dull winter skin without leaning into a full summer bronze. The eyes get subtle sculpting with tones like ochre, sienna, and soft terracotta, while a touch of glow on the high points keeps everything dewy, di...