I Tried Selena Gomez's $78 Rare Beginnings Perfume. Is It Worth It?

Rare Beauty

I’m not exaggerating when I say I live in Rare Beauty products. My go-to contour? Soft Pinch. My everyday blush? Same thing. And even though I’m not really a brow gel girlie, I prefer the brand’s Brow Harmony over anything else. It’s like each item in Selena Gomez’s beauty arsenal is made personally for me — and that includes her new perfume.

Over the past month, I’ve been secretly wearing Rare Beginnings Eau de Parfum and Fragrance Layering Balms before they were widely released. Now that the secret is out — with each product in the drop available on RareBeauty.com and Sephora.com — I can finally talk about the latest scent and its companions in detail.

Inspired by the “spirit of new beginnings,” the founder’s seco...