Laurie Hernandez knows a thing or two about disciplined movement, but even she was surprised by the sheer intensity of the “invisible workouts” parents do daily.
Teaming up with Quaker, the former Olympic gymnast is helping bring national attention to the physical and emotional load parents carry behind the scenes—those fast-paced moments that never make it onto a fitness tracker.
Watching her own sister navigate the nonstop demands of motherhood made the campaign feel especially personal for Hernandez. She’s seen the early-morning scrambles and the physical hustle that comes with caring for a little one, and those moments shaped the way she approached this project.
Hernandez says witnessing her sister’s daily routine opened her eyes to just how much strength and stamina parenting requires, making her even more passionate about helping shine a light on the effort so many families give without recognition.

2 months ago
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English (US) ·