Microsoft seeks to be AI’s center of gravity again. CEO Satya Nadella is in San Francisco to make the case

Microsoft Chief Executive Satya Nadella proclaimed a “new paradigm” on Tuesday in a keynote at the company’s Build conference in San Francisco. He was talking about the advent of agentic AI, but for anyone who has followed Nadella’s company closely in recent years, he could have just as easily been talking about Microsoft.

After taking an early lead in the AI race by forging a close alliance with ChatGPT-maker OpenAI beginning in 2019, Microsoft, and OpenAI, are both now playing catch-up in a heated field of rivals that include Google, Anthropic, Meta, and even SpaceX.

As Nadella kicked off the company’s conference on Tuesday, the CEO delivered a message designed to show the strength and breadth of Microsoft’s AI initiatives, and to re-ignite some of the buzz the company had at the onset of the AI revolution just a few years ago. Even the choice to hold the Build event in San Francisco for the first time since 2016 seemed designed to send a message.

If there was one unifying theme to the sweep of product announcements and partnerships made by company executives, it’s that Microsoft’s portfolio of ...