A Run-Down of What Happened at LVMH Watch Week

Still, at this week’s affair in Milan (the first time the Italian capital has played host) business continued as usual for the group’s largest brand.

Elsewhere, Hublot explained why they were repositioning themselves away from football, no longer sponsoring the FIFA World Cup and the UK’s Premier League, while Zenith executives denied the rumours that the brand was for sale.

But ultimately, watch journalists and enthusiasts descended to the top of the boot to see the group’s new launches for the year. Find our favourites below.

Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition

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