Chipotle Says It's Taking Major Steps To Fix Portion Size Issues

If you're even somewhat tuned into the fast-food world in 2024, you've probably seen the recent barrage of viral complaints over Chipotle's portion sizes, quality, and value. But in a positive development for those who've begun to sour on the chain, Chipotle says it's started to work on addressing these rampant criticisms.

Chipotle CEO Brian Niccol addressed the recent portion size complaints in a July 24 investors call, stressing that "there was never a directive to provide less to our customers."  

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"Generous portions is a core brand equity of Chipotle. It always has been, and it always will be."

However, Niccol said the criticism did spur the company to "re...