It Feels Like 2008 Again: 3OH!3’s ‘RICHMAN’ Is Blowing Up on TikTok, and We’re Here for It

If you just felt a jolt of nostalgia hit you somewhere deep in your skinny-jeans-wearing soul, you’re not alone. 3OH!3 — the electronic duo that soundtracked your MySpace era — is suddenly everywhere again, and it’s giving 2008 in the best possible way.

The band’s track “RICHMAN,” originally released in 2008, has gone massively viral on TikTok, introduced to a whole new generation through a trend that has taken over the platform. The virality stems from people making videos of themselves, creating two versions of themselves — one in the front lip-synching to the song and one in the back twerking. The trend gained massive popularity thanks to a TikTok dance video created by a user named Vega. The dance itself originated from an animation created by TikTok user Horiandru.

Yes, kids born after the song came out are now doing choreography to it. Let that sink in.

“How Is It 2008 Again”

Even Sean Foreman and Nathaniel Motte — the duo behind 3OH!3 (pronounced “three oh three”) — seem pleasantly stunned. The band posted a TikTok acknowledging the virality, showing them walking happily outside with the words “how is it 2008 again” displayed. The caption read, “Wild ...