Making Christmas: How decorating for the holidays helped save Call to Arms Brewing

When Chris Bell wants to do something, he goes all out. So much so that he has spent thousands of dollars to turn his Call to Arms Brewing, in Denver’s Berkeley neighborhood, into a pop-up perfect spot, not only for getting into the spirit of the season while sipping beer, but also for holiday-themed selfies, winter work parties and other festive get-togethers.

“The creativity behind the pop-up is like making beer; I get a lot of joy out of it and to me, making a beer isn’t about throwing a bunch of ingredients together, it’s about evoking things from people’s senses,” said Bell, over the phone as he shopped for said pop-up at Home Depot.

“While generally those senses are the nose and mouth, they are also your eyes and how that beer looks, and Christmas is the same,” he added.

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