McDonald's "New" Chicken Sandwiches Are a Major Hit Thanks To One Clever Change

McDonald's massive hold on the fast-food industry is only getting bigger this year. The company had a stellar first quarter of 2023, beating expectations on earnings and revenue while same-store sales increased 12.6% worldwide. While McDonald's attributed these gains to factors like menu price increases and increased traffic from guests seeking more affordable options, it also owes credit for some of its recent success to a simple yet clever rebranding of a popular menu item: the McCrispy.

After Popeyes' launched its wildly popular chicken sandwich in 2019, other fast-food chains looking to cash in on the chicken sandwich craze began