Coors’ beer may be ubiquitous in gas stations and groceries stores across the country today, but in the 1970s, it was a hot commodity unavailable east of the Mississippi River. And a quest to bootleg 400 cases from Texarkana, Texas, to Atlanta in the movie “Smokey and the Bandit” catapulted the legacy brand to a cultural phenomenon.
Now, a hotel in Coors’ home of Golden is paying tribute to the film – and the brewery’s 150th anniversary – with a themed lodging package that offers guests a chance to pose with a car inspired by its famous Trans Am and, of course, plentiful beer.
Movie buffs can book a reservation at The Eddy Taproom & Hotel (1640 8th St, Golden), for a curated experience that is sure to satisfy fans who are “eastbound and down, loaded up and truckin’.” T...